Steve Woda's Blog

Daily Roundup for 2008-03-31

• How To Create Your Own Wikipedia Page - Search Engine Guide Blog
  Most savvy SEOs know that Google is placing an increased weight on links from “authority” websites. Wikipedia, a free internet encyclopedia that can be edited by any user, is certainly one of the top authority websites in the eyes of Google and I´m certainly not the first SEO to observe that an awful lot of Wikipedia pages are currently ranking quite highly in the SERPS. Many of you likely have tried to place your website link on a Wikipedia page. What most probably happened is a zealous Wikipedia editor likely removed your link very quickly because the prevailing view is that appending your external link to the bottom of a previously created page adds little to the community and likely only benefits you.


• Wild Planet Toy Store Boosts Conversion Rates by Using buySAFE Seal
  The results are in: Wild Planet Toy Store (Shopwildplanet.com) has reported an increase of 10.4% in conversion rates since the site adopted the buySAFE Seal. Wild Planet Toy Store partnered with buySAFE, Inc. in early 2007 to test the effectiveness of the buySAFE Seal. The store has integrated the buySAFE trust solution into its ecommerce website so that all of its pages display the Seal. Its shoppers are able to guarantee their purchases with a buySAFE bond up to $25,000 . After testing for almost six months across a base of over 150,000 store transactions, Brian Almashie, CEO. of Wild Planet ssaid that “The results speak for themselves: Conversion and revenues are both up more than 10% … I can’t think of anything else I could have done so easily to have such an impact on my business."

101 Five-Minute Fixes to Improve Your Web Site

At buySAFE, our web site is one of our greatest assets.  It is the main avenue by which we communicate with prospective buyer and merchant customers, partners, the media, and investors.  It is the main tool we have for defining buySAFE for the rest of the world.  It is the vehicle we use for creating action with respect to our unique eCommerce trust and safety and advertising services. 

I spend a fair amount of my time thinking about how to better leverage this asset, and then working with my team to improve upon its utility.

Therefore, when I ran across this article, "101 Five-Minute Fixes to Incrementally Improve Your Web Site" by Inside CRM Editors, I thought you would enjoy it too.  Here are their first 10 web site improvement tips, and if you are interested in learning more, you should definitely click through to read their other 91 tips as well.

1. Tell readers why they should perform a task. If your site is full of passive suggestions, toughen it up. People are trained to follow a request, as long as you give them a good reason to do it. 
2. Make the most highly trafficked pages easier to scan. If your current site consists of large blocks of text, break it up so that it's easier for the average Internet user to read. 
3. Convey a sense of trust. If you're experiencing skepticism, offer social proof like testimonials or risk-mitigating offers like a free trial. 
4. Stress benefits. Ensure that your copy always shows users exactly how your site will benefit them. 
5. Make headlines meaningful. Be sure to change any vague or cutesy headlines to something more up-front and meaningful. 
6. Repeat yourself. Check over your copy to make sure that you're really driving the point home by making it in a number of ways. 
7. Tell visitors what to do. Revise your site to ensure that people know exactly what the next step is. If you want a visitor to click a link, tell them 
8. Keep the reader engaged. Make sure that your current content gives visitors a reason to keep reading throughout the entire piece; otherwise, you need to spice things up a bit. 
9. Stay consistent. Check your copy for consistency, or else your site may be seen as unstable or flighty. 
10. Stay simple. Simplify your message simply to avoid confusing visitors, while at the same time improving conversion rates.

Read the other 91 web site improvement tips at "101 Five-Minute Fixes to Incrementally Improve Your Web Site" - Inside CRM >>>

 

Technorati Tags: Website Tips,Inside CRM

So You Want to Be a Blogging Star?

I have discovered the hard way that blogging is not an easy endeavor, and this is especially true for folks that have real jobs during the day.  At a minimum, it takes time, dedication, and creativity.  I have often wondered how to others do such a great job with their blogs while still maintaining excellence in their day jobs.  To that point, I thought this article was very interesting, and it included a number of practical tips for all of us aspiring bloggers.  I hope you find this useful as well.

MARK CUBAN, the owner of the Dallas Mavericks, has a full plate. Besides his basketball team, the busy billionaire also owns part of a media company, and serves as chairman of the TV channel HDNet. He recently competed for five weeks on “Dancing With the Stars” on ABC. How on earth does he find time to blog?

Yet his site, blogmaverick.com, is one of the top 1,000 Weblogs, according to the search engine Technorati. Thousands read Mr. Cuban’s posts every single day. If he can do it, why can’t you?

Read more of "So You Want to Be a Blogging Star?" - New York Times >>>

 

Technorati Tags: Blogging,Mark Cuban,Blogmaverick.com,Technorati,Ted Dziuba,Uncov.com,Xeni Jardin,BoingBoing.net

Daily Roundup for 2008-03-25

• Region's Venture Capital Rank Slips - washingtonpost.com
  Regions of the West Coast and Midwest moved ahead of Washington as top destinations for venture capital in recent years, as the local venture economy grew more slowly than the national average, a Washington Post analysis shows. In 2001, the year the technology bubble popped, Washington ranked sixth among top destinations for venture capital, after Silicon Valley, New England, the New York metro area, Texas and the Southeast. Last year, it was ranked 10th, overtaken by the Northwest, San Diego, the Midwest and Los Angeles/Orange County.


• Hammering out Wikipedia's financial future, argument by argument - Technology Review
  Scroll the list of the 10 most popular Web sites in the U.S., and you'll encounter the Internet's richest corporate players -- names like Yahoo, Amazon.com, News Corp., Microsoft and Google. Except for No. 7: Wikipedia. And there lies a delicate situation. With 2 million articles in English alone, the Internet encyclopedia ''anyone can edit'' stormed the Web's top ranks through the work of unpaid volunteers and the assistance of donors. But that gives Wikipedia far less financial clout than its Web peers, and doing almost anything to improve that situation invites scrutiny from the same community that proudly generates the content.

Daily Roundup for 2008-03-21

• Report ranks Washington and Baltimore hotbed for investors - Washington Business Journal:
  The Washington and Baltimore region was the nation's fifth fastest-growing area for venture capital funding in the last decade, according to a report released Tuesday. In 2007, 180 Washington and Baltimore companies received nearly $1.3 billion in venture capital backing, the MoneyTree Report by PricewaterhouseCoopers, Thomson Financial and the National Venture Capital Association said. That number is up 130 percent from $558.24 million put into 105 companies in 1997.  The report lists Timonium, Md.-based Grotech Capital Group and Chevy Chase-based New Enterprise Associates as the most active investors in the region. The top industries for investments around the region were software, life sciences and telecommunications.


• Affluent Hobnob on Social Networks - eMarketer
  The rate of affluent US Internet user participation in online social networks increased dramatically to 60% in January 2008, from 27% in January 2007, according to The Luxury Institute's latest WealthSurvey "The Wealthy and Web 2.0."  "While some in the luxury industry are still debating e-commerce, search and banner ads, the majority of their customers have leaped into the online dialogue," said Milton Pedraza, CEO of the Luxury Institute. "Luxury needs to catch up quickly."

The Technology That Toppled Eliot Spitzer - Technology Review

If there is a lesson from former New York governor Eliot Spitzer's scandal-driven fall (aside from the most obvious one), it is this: banks are paying attention to even the smallest of your transactions.

For this we can thank modern software, and post-9/11 U.S. government pressure to find evidence of money laundering and terrorist financing. Experts say that all major banks, and even most small ones, are running so-called anti-money-laundering software, which combs through as many as 50 million transactions a day looking for anything out of the ordinary.

In Spitzer's case, according to newspaper reports, it was three wire transfers amounting to just $5,000 apiece that set alarm bells ringing.

Read more of "The Technology That Toppled Eliot Spitzer" - Technology Review >>>

 

Technorati Tags: Bank Fraud Software,Eliot Spitzer

Daily Roundup for 2008-03-19

• Woman to record industry: Stop spying
  A woman who claims the recording industry's anti-music piracy campaign threatens and intimidates innocent people has filed a new complaint accusing record companies of racketeering, fraud and illegal spying.


• Startup RatePoint bets that people want user reviews refereed - Technology Review
  One of the great things about the Internet is the way people post reviews on just about anything you are considering trying, whether it is a movie, a new restaurant or the local florist.  This also introduces one of the worst things about the Internet: trying to figure out which reviews to trust. Was that effusive praise written surreptitiously by the merchant? Was that anonymous online slam posted by a devious competitor?  The dilemma might be unavoidable in this age of abundant user-generated content, when we have to be smarter about separating signals from noise. But a startup called RatePoint Inc. begs to differ. It wants to play referee, giving consumers more clarity into a business' reputation and protecting the business from unwarranted blights on its credibility.

Daily Roundup for 2008-03-15

• HiveLive secures $5.6 million
  HiveLive Inc., a Boulder-based company that integrates social and information networks, secured $5.6 million in venture financing from Grotech Capital Group and current private investors. Joseph Zell, a general partner with Grotech, will take a seat on HiveLive's board of directors.


• ID Security: Secure E-Commerce From First to Final Click
  What's most important to consumers when making a purchase online? Personal identity. Consumers are taking more notice of their individual online security after a string of recent identity theft cases made major headlines. According to a recent survey by the University of Southern California's Center for the Digital Future, 61 percent of adult Americans said they were "very" or "extremely" concerned about the privacy of personal information when buying online, an increase from 47 percent in 2006. Prior to 2007, that number had been decreasing for the past six years.

Daily Roundup for 2008-03-13

• Direct Marketers Bullish on Online Ads - eMarketer
  US direct marketers may reduce their media budgets this year, judging by Target Marketing's "Media Usage Forecast" report. Nearly one-quarter of respondents surveyed in January 2008 said they would reduce their media budgets compared with last year. The n


• Yahoo activates smart mobile bookmarks - Reuters
  Yahoo Inc, still fending off a $41 billion takeover bid by Microsoft Corp, unveiled a cell phone tool on Tuesday that lets users keep up with their favorite topics using dynamic bookmarks. OnePlace, to be launched in the second quarter, allows users to ma

Daily Roundup for 2008-03-12

• Pay-per-click Spyware and Other Scams: Tips on avoiding and detecting
  If you thought click fraud was bad, consider this: your Google AdWords, Yahoo! Search Marketing ads and Microsoft adCenter accounts are new targets for spyware applications, hackers and scam artists.  If thieves obtain access to your pay-per-click account, they are in complete control of your pay-per-click activity and could place ads on their behalf but charge your account for them.


• Wikipedia founder defending himself over flap, breakup
  Virtually anyone can edit an entry on Wikipedia, the popular online encyclopedia. But its founder is finding it's not so easy to cover his tracks after a messy breakup with a TV personality and a dust-up over his expenses began playing out on the Web.  It's not the first time that Jimmy Wales, Wikipedia's de facto leader, has found his behavior questioned -- especially since no subject appears too arcane for dissection by Wikipedia's passionate community of users. The latest episodes, however, reverberated beyond the usual die-hards.