Steve Woda's Blog

Daily Roundup for 2008-04-16

• Does Your Company Need a Chief Blogger? - Advertising Age
  It's a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging -- and the title of chief blogger -- is beginning to hit its stride. Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers.


• Brands Partner With Consumers Online - eMarketer
  These days, online consumers and companies are collaborating on a range of activities, including R&D, marketing and after-sales support.  Here are a few examples of how brands and consumers are working together online.

Daily Roundup for 2008-04-14

• Is Yahoo Right to Resist Microsoft?
  Yahoo's resistance to a takeover by Microsoft looks foolhardy to some investors and Wall Street analysts. But the push-back may prove effective in the end—at least by forcing the suitor to cough up a few more bucks a share.  Executives from Yahoo (YHOO) on Apr. 7 reiterated the reasons for their opposition. The $31-a-share offer, made public Feb. 1, "substantially undervalues" Yahoo, and its stock component is even less attractive in light of Microsoft's (MSFT) slumping share price. "We have continued to launch new products and to take actions which leverage our scale, technology, people, and platforms as we execute on the strategy we publicly articulated," Yahoo Chief Executive Jerry Yang and Chairman Roy Bostock wrote.


• Yahoo Gets a Deadline
  Microsoft (MSFT) just dropped the bomb on Yahoo (YHOO). Microsoft CEO Steve Ballmer on Apr. 5 sent a letter giving Yahoo's board three weeks before it initiates a proxy fight, including nomination of a new slate of directors likely to approve the deal.

Facebook, Executives, College Students and Love

I was recently invited to join a professional colleague's Facebook network.  Up until then, I had strictly used LinkedIn as my only social network primarily because a) I have always found LinkedIn to be very useful for business, and b) I perceived Facebook as a playground for college kids.

Well I was wrong.  Facebook is awesome, and many of my professional colleagues were way ahead of me in discovering the network's value. Its utility becomes very powerful as your network multiplies and matures.  To be quite honest, I now view LinkedIn as a great place to view a professional profile or resume, but that is about it. Facebook provides a scalable method for communicating with your professional network.  The bottom-line is that I am learning to love Facebook. 

Since we are talking about Facebook, I thought you might also enjoy this article about the Facebook phenomenon.

"For college students, if it's Facebook, it's love | Reuters" 

For the Facebook generation, love now comes with a drop-down menu.

With profiles on the Facebook social networking site (www.facebook.com/) almost de rigueur on college campuses, students can define their relationship status with menu choices ranging from "married" to that perennial favorite, "It's complicated."

"It's complicated" could also describe the emotional calculations people in their late teens and early 20s make as they decide whether their relationships are what they call "Facebook-worthy." MORE >>

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